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Aperture Partners:
Social Media Content for Collegiate Services Group
As the Co-Vice President of Media and Marketing at Aperture Partners, my role lies in developing our brand image on social media. Through targeted video and photo content, I attracted prospective new members to apply for our services group. I showcased our members' involvements outside of AP (including highly sought-after companies like EY, PwC, and McKinsey), gave insight into our day-to-day activities, and used trends to build engagement and views, reaching over 13,000 people with a single post, and catering to our 700+ followers.
I'm currently spearheading our rebrand to become more client-facing through adjustments to our social media and website. Note: Any content that says "ACG" is from before our rebrand.
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