lululemon:

When applying for the Launch Internship Program through Forge, we were tasked with designing a digital marketing campaign to promote a new product for an existing company. I chose to market a new headphone line for lululemon, naming it the enhance line. To work out, train, or do any physical activity, you need the right music. But more importantly, you need the right headphones to enhance your experience. The enhance headphones by lululemon allow you to block out external noise and focus on what matters most. I designed a marketing campaign strategy centered around ambassador-centered marketing, promoting it through social media and email marketing, coinciding with lululemon's current strategy. I’ve selected a group of ambassadors, ranging from Olympic athletes to fitness influencers, diverse in demographic background and athletic activity. This campaign got me past the second round and eventually won me a spot in the program, passing through with a 5% acceptance rate.

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