poppi:

Developed a strategic marketing campaign proposal for the prebiotic soda brand poppi. The campaign, "The poppi Collective," is a nationwide, user-generated content contest for consumers to submit and vote on a new soda flavor for poppi to implement. The strategy, modeled after Lay's successful "Do Us a Flavor" campaign, outlines a multi-channel launch plan through influencer marketing, current and past college ambassadors, and retail pop-ups to drive sign-ups and brand engagement. Additionally, I designed material for in-store marketing, as shown below.