Lenovo:

Generated a dataset of Lenovo's 2025 product lineup against Dell and HP, and created two Power BI dashboards to visualize the data. After conducting a competitive analysis, I identified a key opportunity to gain market share in the B2B sector. Based on this data, I developed a B2B marketing strategy that applies B2C tactics, specifically influencer and social media marketing, to reach high-level decision makers for companies in finance, tech, and consulting. The campaign outlines an actionable content plan across LinkedIn, YouTube, and Instagram to promote the ThinkPad X1 and Lenovo Pro for businesses. This full analysis and proposal were presented directly to two representatives at Lenovo, including the Sr. Launch Marketing Manager.