Bonnie's Garden:

Developed and won a 1st place case competition for Bonnie Plants (a subsidiary of ScottsMiracle-Gro) by designing Bonnie's Garden, a new educational platform to empower emerging gardeners. Our research revealed a clear knowledge and success gap. The solution, Bonnie's Garden, is a concept for an educational website extension that addresses this gap. It provides a structured learning pathway, tangible progress achievements, and a supportive community to guide new users, maximizing their gardening success and, in turn, increasing customer lifetime value for Bonnie Plants. The go-to-market strategy included in-store marketing mockups for The Home Depot and a targeted Google Ads campaign to drive initial engagement for new gardeners.